The New Launch: Pumps Expert!

Pumps Expert: Gear Motor Assembly

As the demand for pumps and electric motors increases, Delta remains focused on customer service. For that, we've launched a new subdivision of our company called Pumps Expert to ensure that our customers receive the very best in service concerning pump repairs and electric motor repairs. With an extensive track record serving the New England region for 35 years, our newest division focuses on pumps and pump systems with an easy-to-navigate website and accessibility to contact a pumps expert. Like Delta, the Pumps Expert team is dedicated to customer service while applying their expertise to find solutions for your company. 

Why create a new division of Delta?

"We really felt we could tailor our services even more to our customers. With our sales team out in the field and gathering customer feedback online,  we recognized a gap in customized applications and specific expertise when it comes to pumps and pump systems in the industry. Additional attention to a specific pump application has the ability to save a business months money and time. This division (including the website) was created to give clients fast and easy access to a 'pumps expert' - someone with extensive experience in the pump industry with an exceptional customer service background. Our mission is to get your business running again." 

Check out Pumps Expert at www.pumps-expert.com and contact a representative to get your business running smoothly again.

Social Media and the Pump Industry

Twitter: The here and now!

                       

Social media has proven itself to be a useful tool in how businesses exchange their information and ideas to the public - mainly their audience.  Brilliant social media campaigns have transcended the way businesses look at reaching new and current consumers. It's not only about creating great content that cuts through the noise of competitors but also about choosing proper mediums to access... and not all of them are proper for your business.

Let's take a look at Dollar Shave Club. In 2012 Dollar Shave Club launched a marketing video on their website and on YouTube in order to create buzz for their site. Stacked with humor, wit, and quirky scenes, this video goes viral amounting to over 12 million hits on YouTube and voted as one of the best social media campaigns of 2012... The point to consider, Dollar Shave Club created great content and chose a medium for people to enjoy that content. 

A flawed concept in thinking is that the more social media platforms you utilize, the more successful you are at getting your message across. This is simply not the case. As a B2B company with expertise in pumps and electric motors, there are many social media platforms that are ineffective in relaying information related to pumps and electric motors. Facebook, as an example, is simply not an online location where much of the pump industry spends its valuable time. Rarely do pump experts scour Facebook looking for industry news or product specifications or look to generate new leads. Why? A large majority of pump buyers simply do not use Facebook to buy pumps or look for information. Solution?! Find out where your customers gather to search and share content that is valuable to them. Twitter, among other social media platforms, has reigned supreme in content sharing and engagement for the pump industry. Retweeting, favoriting, and responding to articles and other shared information are great actions of engagement that will help your business either become recognized or remain in the limelight with your customers. Furthermore, become knowledgeable on where the industry leaders communicate the most and ENGAGE WITH THEM! Constant updates and industry information funnel through from Twitter handles like @EmpoweringPumps, @GrundfosUSA, and @ABBDrivesUS. Each of them providing relevant and up-to-date content that is valuable to the pump and electric motor industry. Simply put, Twitter content shared by businesses is 'here and now' and there is much to be had with a little social authenticity. Sometimes the benefit of using social media might simply be keeping your online presence fresh and new rather than using it as a tool to generate sales (although this maybe your goal). 

Takeaways:

• Content is King!
• Know which social media platforms your customers and industry leaders use
• Engage with them